Privacy
Statement

Contact information that allows us to communicate with you, such as name, username, mailing address, telephone number, country of residence, email address or other identifiers.

Affiliates: We may share your Personal Information with, or otherwise make it available to, Our affiliates, who may only use your Personal Information in compliance with this Privacy Statement.

Cookies

When you visit our website, we may place cookies on your device. Cookies are small files that are placed on your device that serve a number of purposes like letting you navigate between pages efficiently, remembering your preferences, and generally improving your experience. They also help us provide you with a customized experience and enable us to detect certain kinds of fraud. In many cases, you can manage cookie preferences and disable the use of cookies through cookies preference tools on our websites or by adjusting the settings on your browser. All browsers are different, so visit the settings of your browser to learn about cookie preferences and other privacy settings that may be available. Please note that certain features of our websites may not be available if certain cookies are disabled. You can find more information about cookies and how they work at https://www.allaboutcookies.org .

Pixel Tags and Web Beacons

Pixel tags and web beacons are tiny graphic images that may be placed on our websites or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open an email, the pixel tags and web beacons generate a notice of that action. These tools allow us to measure response to our communications and improve our web pages and promotions.

Types of Data We Collect Through Cookies and Similar Technologies

We may automatically collect personal and other types of information from cookies and similar technologies. For example, we may collect information about the device you use to access our website, your operating system type, browser type, referring domain, and other system settings, as well as the language your system uses and the country, state, zip code and time zone where your device is located. Our server logs also record the Internet Protocol (IP) address of your device. We may also collect information about the websites you visit before and after our Website. In many cases, the information we collect using cookies and other tools is only used in an aggregated or non-identifiable way, without any reference to Personal Information. For example, we use information we collect about website users to optimize Our websites and to understand website traffic patterns. In some cases, consistent with this Privacy Statement, we may associate the information we collect using cookies and other technology with your Personal Information

Third Party Advertisers and Interest-Based Ads

We may allow service providers and third parties to collect information about the users of our website. Such third parties may collect Personal Information about your online activity over time and across different websites, a practice also known as online behavioral advertising. We have relationships with Google and other third-party advertising companies to deliver interest-based advertisements to you based on your brand preferences, general demographics, online behavior and other similar information. These companies may also perform tracking and reporting functions for us on this website and other websites. These companies may place cookies on your device when you visit our website or other websites so that they can display targeted advertisements to you. These companies do not collect Personal Information in this process, and we do not give any Personal Information to them as part of this process. However, this Privacy Statement does not cover the collection methods or use of the information collected by these companies.

I. Rights of California Residents

If you are a resident of California, please continue reading below at Section 10 “Rights of California Residents”.

II. Rights of Virginia, Colorado, Connecticut and Utah Residents

If you are a resident of Virginia, Colorado, Connecticut, and Utah, you have certain rights with regard to your Personal Information under those state’s applicable consumer privacy laws. This section describes those rights, which include:

• The right to confirm whether We process your Personal Information.
• The right to access and delete certain Personal Information.
• The right to data portability.
• The right to opt-out of processing of your Personal Information for targeted advertising.
• The right to correct inaccuracies in your Personal Information (while taking into account the Personal Information’s nature and purpose of processing).
• The right to opt-out of certain profiling in furtherance of decisions that produce legal or other significant effects.
• The right to appeal any decision we made relating to a request to exercise any of the rights described in this section.To exercise this right we request you include your full name, reason for your appeal, and any additional information to consider.

III. Rights of Nevada Residents

If you are a resident of Nevada, the Nevada Privacy of Information Collected on the Internet from Consumers Act (the “NPICICA”) provides you with a limited right to opt-out of certain Personal Information sales.

Collection of Personal Information

When California residents access the The Brand Collective websites, mobile applications or platforms, purchase The Brand Collective products, visit one of our physical locations, or participate in our marketing research, we may collect the following Personal Information

Types of Personal info we collect

• Identifiers, such as name, alias, date of birth, postal address, email address, phone number, IP address, and account name.
• Characteristics of protected classifications under California or federal law, such as age or sex.
• Email Address
• Commercial and transaction information, such as products or services purchased, obtained or considered, other purchasing or consuming histories or tendencies.
• Internet or other similar network activity, such as browsing history, interaction with websites, mobile applications, platforms and advertisements.
• Audio, electronic, visual or similar information, such as images, audio recordings, and video.
• Inferences drawn from any of the above, such as a consumer’s characteristics or preferences.

Sources from which Personal Information is Collected

• Directly from you, such as when you voluntarily provide us with Personal Information when using our websites, mobile applications or other platforms and at in person events.
• Indirectly from you, such as when internet or other similar network activity is collected automatically through the use of our websites, mobile applications, or other platforms
• Other third party sources, such as advertising networks, data analytic providers, or data suppliers.

Purposes for which Personal Information is Processed

• Internal business purposes. Examples include: Providing you with administrative communications. Matching Personal Information with other sources to enhance our records and better understand our consumers. Account management, product development, contract management, website or mobile application administration, corporate governance, reporting and legal compliance. Performing website analytics to evaluate performance.
• Processing transactions. Examples include: Fulfilling orders for products or services or reserving brand home visits. Providing customer service and responding to customer inquiries. Sending transactional communications related to orders and reservations. Performing age verification related to orders. Managing customer accounts.
• Advertising & marketing. Examples include: Delivering personalized content. Providing marketing communications and offers for products or services, in some cases from our partners. Administering voluntary market research, surveys, and promotions. Data analytics, counting ad impressions, and auditing compliance with specifications and other standards.
• Security & fraud prevention. Examples include: Detecting security incidents, protecting against malicious, deceptive, fraudulent or illegal activity, and identifying individuals responsible for such activity.

Categories of Third Parties with which we disclose, share, and sell Personal Information

We may disclose Personal Information to the following categories of third party for the above business purposes.

• Service Providers, with whom we have entered into agreements with to perform services with on our behalf, such as maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, and payment processing.
• Affiliates.
• Public or governmental authorities, such as law enforcement or regulatory agencies where required by law.

In addition, we may share (for cross-context behavioral advertising) or sell Personal Information to the following categories of third parties. Please note that the terms “share” and “sell” used here are as defined under the CCPA. We do not exchange your Personal Information for monetary compensation.

• Advertising networks, such as platforms to place our advertisements.
• Data analytic providers, such as companies that provide reporting and insights on the use of our websites and services.

Summary of Personal Information Processing and Disclosure

In the past 12 months, we have collected some or all of the categories of Personal Information described in the table below, which describes the business or commercial purposes for which the Personal Information was collected and the categories of third party entities with which such information has been disclosed to, shared with (for cross-context behavioral advertising), or sold to (as defined by CCPA) within the last 12 months. In addition, the categories of Personal Information described below may have been disclosed to public or governmental authorities where required by law.

Individual Rights for California Residents

As a California resident, you have the following rights under CCPA:

• Right to Know. You have the right to request that we disclose certain information to you about our collection, use, disclosure, or sale of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, and subject to certain limitations that we describe below, we will disclose such information. You have the right to request any or all of the following: The categories of Personal Information that we have collected about you. The categories of sources from which such Personal Information is collected. Our business or commercial purpose for collection, use, or disclosure of such Personal Information. The categories of third parties with whom we sell or share such Personal Information.
• Right to Delete. You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records unless an exception applies. For example, we may deny your deletion request if retention of the Personal Information is: Necessary to detect security incidents, protect against malicious, deceptive, fraudulent or illegal activity; or prosecute those responsible such activities; For solely internal purposes reasonably aligned with your expectations based on your relationship with us; Necessary to comply with a legal obligations; or Otherwise necessary for internal use consistent with the context in which you provided the Personal Information.
• Right to Correct Inaccuracies. You have the right to request the correction of any Personal Information we maintain about you.
• Right to Opt Out of the Sale or Sharing of Personal Information. You have the right to opt out of the sale or certain sharing of your Personal Information. You can make such a request through the “Do Not Sell or Share My Personal Information” link at the bottom of our Website where applicable, by using the Global Privacy Control (GPC), or by submitting a request to us at the contact information listed below.We do not sell or share the Personal Information of minors under 16 years of age; our Website is not intended for those under the legal age to purchase alcohol beverage products.
• Right to Nondiscrimination. You have the right to not receive discriminatory treatment for exercising your CCPA rights. If you choose to exercise any of your CCPA rights with The Brand Collective, we will not deny you goods or services, charge you with different prices or rates for goods or services (including through discounts, benefits, or imposition of penalties), or provide you with a different level of service than you would receive if you chose not to exercise such rights.

Exercising your CCPA Rights

You can submit your request to exercise your CCPA rights through any of the following methods:

• By email, at contact@tbcoll.com

After submitting a request, we will take steps to verify your identity in order for us to properly respond and/or confirm that it is not a fraudulent request. In order to verify your identity, we will request, at a minimum, that you provide your name, email address, phone number, address, and relationship to us, so that we can seek to match this information with the information existing in our systems. When providing us this information, you represent and affirm that all information provided is true and accurate. If we are unable to verify that the consumer submitting the request is the same individual about whom we have collected personal information, we may contact you for more information, or we may not be able to meet your request. Only you, or an agent legally authorized to act on your behalf, may make a verifiable request related to your Personal Information. If you are making a request as the authorized agent of a California consumer, we will ask you also submit reliable proof that you have been authorized in writing by the consumer to act on such consumer’s behalf. We will make every effort to respond to your request within 45 days from when you contacted us. If you have a complex request, the CCPA allows us up to 90 days to respond. We may contact you within 45 days from the date you contacted us to inform you if we need more time to respond.

Other California Resident Privacy Rights

Under California Civil Code Section 1798.83 (the “California Shine the Light Law”), California residents that we have an established business relationship with are entitled to request and receive, free of charge and once per calendar year, information about certain Personal Information we have shared, if any, with other businesses for their own direct marketing uses in the previous calendar year. To make a request under the California Shine the Light Law, please contact us at contact@tbcoll.com.  Please note that not all Personal Information sharing may be covered under the California Shine the Light Law and only covered Personal Information sharing will be included in our response.